Sri Lanka’s premier fashion department store Odel recently announced the addition of Casio watches to its extensive collection of original branded watches. Odel is now an authorized retailer for Casio, and will provide a host of after-sales services via its partnership with Blink International, the authorised service partner for Casio watches in Sri Lanka.

Odel has long been known as a retailer that offers shoppers the luxury of choice. Over 250 Casio watches will be available at the store’s flagship store at Alexandra Place, forming a part of a watch collection that totals an impressive 650+ -the largest collection of watches at a retail fashion chain. These watches are duty-free, which makes them more affordable and on par with prices in markets such as Dubai or Singapore.

Casio watches are masterfully crafted works of superior design and quality. Take, for example, the G-Shock GA 700, a highly resilient analog-digital watch with a bold new case silhouette featuring 3D dial and hands for a multi-dimensional, carved out of metal look. The new model launched in August 2017 improves reading and projects added toughness with a front button super illuminator LED light crafted in black and red. It is shock resistant and 200M water resilient-the perfect accompaniment on an island adventure or for active day to day wear.

The Edifice EQB 500 is another watch that combines supreme wearability with the best of modern technology. Its Bluetooth Smart connectivity enables it to be the world’s first watch with smartphone link to the time in 300 cities and equipped with controls that enhance operability. The design is polished, with a keen-edged dial design in a tough, rugged metal case.

Odel will also stock other Casio watches from collections including G-shock, Baby-G, Protrek, Edifice, Enticer and Youth. In particular, it will stock the G-Shock Premium MTG and GPW series with features such as automatic time setting and GPS services. Odel’s status as an authorized Casio retailer will allow it to provide a comprehensive range of after-sales services by working directly with the authorized Casio Service Center in Sri Lanka which has direct monitoring by Casio Japan. Blink International is fully equipped with the latest technology to handle any Casio watch repair within 72 hours or less, inclusive of the high-end MTG series.

Blink International Director Muhammed Mansoor noted, “The partnership with Odel is a great way to expand our reach, and better way to cater to the middle-income segment of the local watch market. Odel provides a great retail space and shopping experience, which makes it an excellent place to make an informed decision when buying a watch. We look forward to catering to watch enthusiasts in Sri Lanka with this partnership.”


Casio recently conducted a dealer event to educate and introduce how the Casio wristwatch experience needs to be showcased to Sri Lankan consumers.

Casio launched the full range of their watches which will be available to local watch enthusiasts. Meet is power packed by NAADRO’s performance where they have used Gshock Watches and Casio time pieces to play an amazing stage performance. The launch which was well attended by dealers island wide, also had Masao Naka, Managing Director, Casio, SAARC countries and Kulbhushan Seth, Vice President, Casio, SAARC countries, flying down very specially for the event.

All brands under the Casio umbrella were presented in a world class display. The range included, G-shock – Attitude watches for fashion forward Youngsters! Since its birth in 1983, G-Shock has continued its unrestrained evolution, matching current international fashion trends while retaining its unique shock resistance structure.
Speaking on the occasion, Masao Naka, Managing Director, SAARC Countries, spoke of how operations’ are brought closer to Sri Lanka, in India, a better growth and development of the market for the Casio brand could be expected. He said that in fact the results are already reflecting the success of this strategy.

Kulbhushan Seth, Vice President, SAARC countries, highlighted the advantages of working with an official partner in terms of genuine products, latest launches, warranty support, latest world class display, regular trainings, promotional support.

Muhammed Mansoor, Director Blink International speaking as Casio’s local partner , said “today a watch denotes your lifestyle, your persona and your status; it is not a mere time piece or a convenience but a lifestyle statement. We at Blink International have identified that together with our principals CASIO we will give Sri Lankan consumers an experience they deserve.”

Blink International Private Limited a company under Avarna ventures (who also holds Rainco) is the authorized distributor for Sri Lanka for Casio Wristwatches.
Casio watches are available islandwide at over 80 outlets with over 650 models that customers could choose from.A state-of-the-art service centre has been set up with access to all required spare parts which come directly from Casio Japan. A tourist warranty is also provided.


 

Casio wrist watches are world renowned as iconic timepieces, which offer reliability and style for users worldwide. However, a problem faced by Casio watch lovers in many countries is buying a genuine watch in a market flooded by fakes. Understanding this need of the customer, Blink International (Pvt.) Ltd, the official distributer for Casio watches and related accessories in Sri Lanka, has now presented the widest range of Casio watches available in the market to the Sri Lankan customer.
The Casio range of watches is now available at 15 locations including Cool Planet, ABBA, Nastars and Haamaa in Negombo and will hopefully expand to another 50 locations islandwide by July 2017.
The extensive range of Casio watches distributed by the company includes the internationally popular G-Shock, Edifice, Sheen, Protrek, Enticer and Youth brands. To complement the reliable performance of Casio watches with a matching after-sales support, Blink International has taken steps to open a Casio Authorized Wrist Watch Service Centre in Galle Face by mid-February 2017.
Blink International Director Mohamed Mansoor emphasized that the customers should exercise caution when purchasing Casio watches in the market to avoid being duped by fakes. They should insist on the green warranty card duly signed and sealed by the dealer. As a further precautionary measure, they can also log onto the Casio international website –http://www.casio-intl.com/lk/en/support/sales/wat/ – to verify the list of official retailers. If the retailer’s name is not on the website, then there is a possibility that they are selling fakes.
Blink International (Pvt.) Ltd is a fully-owned subsidiary company of Rainco (Pvt.) Ltd, the leading manufacturer of quality umbrellas, mosquito nets and rainwear in Sri Lanka. The company was formed by a group of passionate watch enthusiasts to cater to the fast-growing segment of price-conscious watch wearers, who want a stylish and reliable watch at a price affordable to them.


Blink International recently announced the launch of a dedicated multi-brand watch Experience and Service Centre. Situated at the Iceland Building in Colombo 03, the Blink experience center showcasesa variety of versatile and stylish timepieces from internationally renowned brands such as Casio, Puma, Esprit, Elle, Cross,and Sevenfriday, offeringvisitors to the centre a first-hand feel for Blink’s selection of high quality watches designed to offer affordable luxury to fit any budget.

 

“Sri Lanka is developing at an increasingly rapid pace, and with this development, we see young people become more discerning in their taste, but still demanding performance and durability out of their watches. Today, Blink maintains a portfolio of some of the most sought after watch brands in Sri Lanka. We are very optimistic that we will be able to carry our momentum into 2017, and substantially expand our distribution island-wide,” Muhammed Mansoor,Directorof Blink said.

 

Included in Blink’s ample collection of watches are all time favouritessuch as the stylishly durable G-Shock Range, from the entry-level G-Shock Classic, to the brand’s Premium MTG watch, which is being showcased in Sri Lanka for the very first time.

 

The line-up also includes choice selections such as the G-Shock Gravity Master, G-Shock Gulf Master, and the tougher yet more beautiful, G-Shock MTG-S1000, the latter of which is comprised of a blend of metal and resin along a brass motif, incorporating special features such as Multiband-6, which enables the watch to automatically adjust time setting based on reception of six time calibration signals around the globe. Ideal for any jet setting user, the watch also features a dual dial world time two-city simultaneous display and auto hand position correction and is built with Triple G Resist capable of weathering shock, vibration and centrifugal force.

 

Established in 2015, Blink International is the sole authorized distributor and service agent for the brands displayed at its Customer Experience Centre. This includes state-of-the-art repair equipment maintained to international standards and operated by highly skilled technicians with over three decades of experience behind them. Through its brand partnersacross Sri Lanka that include Cool Planet, Hameedias, Fashion Bug, Abba, andMaxxtime (Majestic City), Blink serves as the only distributor of watches to carry an international warranty on all of its products.

 

Speaking at the opening, Group CEO FarisFausz outlined how Blink International was an important strategic move for the group in order to bring affordable, original timepieces to Sri Lanka backed by the highest warranty and service standards. He said “As a group we have been touching customers’ lives and fulfilling their needs with functional products with a sense of design, Blink International will be a further testament in that quest.”

 

In addition to carrying the brands’ complete offering, the experience and service center will operate as the service outlet for all repairs and services for all watches included within the Blink International portfolio of brands. The service centre is the only facility in Sri Lanka with access to genuine spare parts sourced directly from Casio Computers, Japan, thereby providing customers with peace of mind, knowing that their investments in their favourite timepieces are being repaired and serviced by highly skilled and professionals with decades of experience, utilizing the best equipment possible.

 

Notably all watches imported by Blink come with an official warranty and are guaranteed to be provided at the best possible rates. The authenticity of Casio watches purchased can be ascertained via the Casio website.

 

“One of our primary goals in establishing our presence in Sri Lanka and developing a prestigious network of partners was so that we would be able to offer local customers unmatched value. Meanwhile, our exclusive relationship with all of Blink’s brand partners means that we are able to give the end-user the best possible deal.

 

“We have seen in many cases that our customers lose out by going with an unauthorized dealer. For example, some of our customers have reported to us that the Gmix- Bluetooth Gshock is being offered without a warranty at prices above Rs. 30,000 at unauthorized sales channels, while we are able to offer the same watch with an international Casio warranty for just Rs. 25,400. In that regard, I encourage all customers looking to purchase these watches to first check for the Blink International logo, as we are the only distributors able to offer them the best value for money while ensuring beyond any doubt the authenticity of the product.”

 

At the opening Blink honored sensational racing brothers Aaron and Jaden Gunawardena who have just returned from Malaysia where Aaron was placed fourth in the Asian Championship race that took place. Blink presented them both G Shock watches to suit their daring and rugged past time, in keeping with their sense of style.

 

Blink International is a subsidiary of Avarna Ventures Private Limited, the holding companyclosely affiliated withRainco (Pvt) Ltd.Established in 1977, Rainco is a large-scale manufacturer of fashion accessories, family care, baby care, rainwear, shoe and foot care. Headquartered in Colombo, the company operates across a 7,000 strong dealer network, exporting to countries like the Maldives, Sweden and France.


Situated at the Iceland Building in Colombo 03, the Blink Experience Centre showcases a variety of versatile and stylish timepieces from internationally renowned brands such as Casio, Puma, Esprit, Elle, Cross, and Sevenfriday, offering visitors to the centre a first-hand feel for Blink’s selection of high quality watches designed to offer affordable luxury to fit any budget.

“Sri Lanka is developing at an increasingly rapid pace, and with this development, we see young people become more discerning in their taste, but still demanding performance and durability out of their watches. Today, Blink maintains a portfolio of some of the most sought after watch brands in Sri Lanka. We are very optimistic that we will be able to carry our momentum into 2017, and substantially expand our distribution island-wide,” Muhammed Mansoor, Director of Blink said.

Included in Blink’s ample collection of watches are all time favourites such as the stylishly durable G-Shock Range, from the entry-level G-Shock Classic, to the brand’s Premium MTG watch, which is being showcased in Sri Lanka for the very first time.

The line-up also includes choice selections such as the G-Shock Gravity Master, G-Shock Gulf Master, and the tougher yet more beautiful, G-Shock MTG-S1000, the latter of which is comprised of a blend of metal and resin along a brass motif, incorporating special features such as Multiband-6, which enables the watch to automatically adjust time setting based on reception of six time calibration signals around the globe. Ideal for any jet setting user, the watch also features a dual dial world time two-city simultaneous display and auto hand position correction and is built with Triple G Resist capable of weathering shock, vibration and centrifugal force.