Men's

Introducing the GA-B001 line of G-SHOCK watches — Featuring a new toughness-driven design and Smartphone Link functionality Bold color schemes take you from stylish urban streets. More than just fashion, these timepieces also deliver full functionality. Sync […]

G-SHOCK announces a new lineup of heavy-duty model that is great for wear in tough environments and as street fashion items as well.
The industrial design motif of this model is created by a 10-sided bezel that resembles the shape of a nut. The bezel is secured by four screws for a tough and rugged look. Combination timekeeping is provided by analog hands along with a digital display for the ultimate in operational ease. The design of the hands and the graphic figures that appear in the digital readouts create a powerful face design that enhances readability. The band connection and all buttons have checkered surfaces that prevent slipping and contribute to operational efficiency. The black resin band of the GA-900E-1A3 model comes with both a black resin band and a cloth band that is interwoven with highly visible reflective yellow material.

These are the latest additions to the G-SQUAD lineup of sports watches from G-SHOCK, which are equipped with heart rate monitor and GPS.
Useful workout functions include an optical sensor for heart rate measurement, along with bearing, altitude/barometric pressure, and temperature sensors, and an accelerometer for step counting.
These five sensors help to keep you in close touch of your current activity in real time. The ability to receive GPS signals lets you access location information when you need it. This, when used in combination with the stopwatch, makes it possible for you to keep track of running information like distance, speed, pace, and more. Your heart rate and speed is used to calculate a VO2 max value, which is an indicator of your cardio-pulmonary capacity.
This measurement is useful when trying to increase stamina for running and other activities. In addition, new phone apps are now available to help you configure watch settings more easily and manage your workouts. You can monitor your current fitness level and training progress, and even automatically create a training plan based on targets specified by you. VO2 max calculation and other data analysis capabilities use a library by FIRSTBEAT, a renowned sport science company. Algorithms of improved accuracy support a higher level of training. The surface form of the back covers of these models reduces interference with the back of the hand, while a soft urethane band provides a better fit to the wrist. Bi-color molded buttons are designed for ease of use, while a high-definition MIP LCD makes display information more legible. Both USB and solar charging are supported, and solar charging can be used to power daily operation (except for pulse monitoring and GPS).
Renowned G-SHOCK toughness along with new outdoor functions for a new selection of G-SQUAD timepieces.

From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, come new additions to the standard model lineup.
The popular DW-9052, big case GA-100, and combination AW-591 start out with basic G-SHOCK black, which is then accented with brilliant rose gold and gold accents. The new gold-accented designs are really attractive additions to the G-SHOCK lineup.

Two new bold analog-digital combination models in a selection of two-color styles: red and black or white and black, both in an all-matte finish.

Introducing the dust-resistant, dirt-resistant MUDMAN with Dual Illuminator.
MUDMAN is designed and engineered with people like motor sport mechanics in mind. Its Mud Resist construction seals out everything from the oil of workshop to the sand of motorcycle rally. A Dual Illuminator backlight can be configured for 3-second or 5-second afterglow for easy reading in the dark.
Dual 1,000-hour stopwatches allow simultaneous measurement of two times, which means you can use one stopwatch to time a race and the other to determine how much time is being lost in pit stops. The back cover is engraved with the image of a mole, which represents the MUDMAN concept.

DUAL ILLUMINATOR
Dual EL panels provide simultaneous illumination of the LCD panel and the dial for better readability when available lighting is dim.

From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, come new rugged style G-STEEL models that feature Carbon Core Guard structures.
This new model adopts tough G-SHOCK styling with a disk indicator at 6 o’clock that shows the current mode and charge level, and a front button that completes the overall rugged look. The disk, a round graphic digital display between 1 and 2 o’clock, and a digital display as 12 o’clock add to both functionality and looks.
The GST-B300 model comes with a resin band.

TRANSPARENT PACK Series timepieces are created using semi-transparent resin parts.
There are three models with gray-based parts.
Basic models are the carbon case GA-2000, and the digital-analog combination GA-900 and GA-110.
Everything about these models makes them the perfect choice as attractive fashion items.

These re-releases are based on models that were very popular in the United States, and feature dark colors and basic specs that are designed to appeal to a wide range of users. Basic functions include 200-meter water resistance, alarm, timer, and stopwatch.