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Introducing the first full-metal addition to the continually evolving 2100 line of timepieces that inherit the legacy of the first-ever G-SHOCK, the DW-5000C. Luxe full-metal construction with a screw-back case, bezel, and band crafted in stainless steel […]

G-SHOCK announces a new lineup of heavy-duty model that is great for wear in tough environments and as street fashion items as well.
The industrial design motif of this model is created by a 10-sided bezel that resembles the shape of a nut. The bezel is secured by four screws for a tough and rugged look. Combination timekeeping is provided by analog hands along with a digital display for the ultimate in operational ease. The design of the hands and the graphic figures that appear in the digital readouts create a powerful face design that enhances readability. The band connection and all buttons have checkered surfaces that prevent slipping and contribute to operational efficiency. The black resin band of the GA-900E-1A3 model comes with both a black resin band and a cloth band that is interwoven with highly visible reflective yellow material.

G-SHOCK announces a new lineup of heavy-duty model that is great for wear in tough environments and as street fashion items as well.
The industrial design motif of this model is created by a 10-sided bezel that resembles the shape of a nut. The bezel is secured by four screws for a tough and rugged look. Combination timekeeping is provided by analog hands along with a digital display for the ultimate in operational ease. The design of the hands and the graphic figures that appear in the digital readouts create a powerful face design that enhances readability. The band connection and all buttons have checkered surfaces that prevent slipping and contribute to operational efficiency.

These new 35th Anniversary GLACIER GOLD models mark the 35 years since G-SHOCK first started on its mission of unmatched timekeeping toughness back in 1983.
The bezels, cases, and bands of these watches are made of clear semi-transparent material in designs embodying motifs that combine the harsh conditions you might expect to encounter on a freezing glacier with the image of G-SHOCK toughness that is able to stand up to such conditions. The clear semi-transparent style was first used back is 1996 for the G-SHOCK Dolphin & Whale models, and the global popularity of this design makes it an important turning point in G-SHOCK history.
Faces, buckles, buttons, screws, back covers and other components have a gold ion plated (IP) finish.
The high transparency of the clear semi-transparent resin enhances the gold colors to create gorgeous designs that are befitting special 35th Anniversary designs.
Base models are the original square face DW-5000, the DW-5700, which has been revived for the 35th anniversary, the bestselling GA-710, which was a new addition to the already-popular BIG CASE standard model, and the mid-size GA-800.
The DW-5035 and DW-5735 feature a screw back, which gives them a hefty feel, and the back covers of all four models are impressed with a logo that identifies them as 35th Anniversary models.

These are the latest additions to the G-SQUAD lineup of sports watches from G-SHOCK, which are equipped with heart rate monitor and GPS.
Useful workout functions include an optical sensor for heart rate measurement, along with bearing, altitude/barometric pressure, and temperature sensors, and an accelerometer for step counting.
These five sensors help to keep you in close touch of your current activity in real time. The ability to receive GPS signals lets you access location information when you need it. This, when used in combination with the stopwatch, makes it possible for you to keep track of running information like distance, speed, pace, and more. Your heart rate and speed is used to calculate a VO2 max value, which is an indicator of your cardio-pulmonary capacity.
This measurement is useful when trying to increase stamina for running and other activities. In addition, new phone apps are now available to help you configure watch settings more easily and manage your workouts. You can monitor your current fitness level and training progress, and even automatically create a training plan based on targets specified by you. VO2 max calculation and other data analysis capabilities use a library by FIRSTBEAT, a renowned sport science company. Algorithms of improved accuracy support a higher level of training. The surface form of the back covers of these models reduces interference with the back of the hand, while a soft urethane band provides a better fit to the wrist. Bi-color molded buttons are designed for ease of use, while a high-definition MIP LCD makes display information more legible. Both USB and solar charging are supported, and solar charging can be used to power daily operation (except for pulse monitoring and GPS).
Renowned G-SHOCK toughness along with new outdoor functions for a new selection of G-SQUAD timepieces.

Introducing new color variations to the lineup of slim G-STEEL GST-B400 models with new, improved designs made possible by a thin module and carbon core guard structure. There is a standard model in this lineup, the GST-B400 with silver color face and resin band.
The GST-B400 is made possible by even further miniaturization of its parts and thinning of its modules without sacrificing any Bluetooth or solar function. Power consumption has also been significantly reduced.
In addition, the carbon core guard structure of this model helps to make it the thinnest of the G-STEEL Series (as of Apr 2021) while maintaining a high level of impact resistance. The thickness from the back cover to the bezel top is only 12.9 mm, which is more than one millimeter less than the GST-B100 model.
In terms of design, the number of button guards has been reduced as much as possible, enabling the use of large stainless steel buttons that are slim yet easy to operate.
The top bezel has been given five different finishes, while the middle bezel has been given four different finishes, which creates an elegant effect and changes the appearance of the texture of the metal depending on the viewing angle.

HIDDEN COAST Theme Series
This new color model was designed under the theme of exploration of an unknown coastal region.
This new lineup is based on the powerful GA-900.
The GA-900HC is made entirely of matte-colored resin parts that create a calm and serene design.
This Series is design to go well with street fashions and other styles.

GA-900 Exceptional Colors

Turn heads and catch eyes with a G-SHOCK watch boasting a dazzling splash of color.
The design evokes an industrial feel with a 10-faceted bezel accented with four screws, evoking the nuts and bolts of mechanical design. The hands and dial are treated with a vapor deposition finish in metallic sheen to add a touch of flair.
Non-slip checkered surfacing where you need it ? band, side and front buttons ? delivers astonishing ease of use and total practicality.
Strap on this rugged work-style G-SHOCK for a boost of confidence and style.

Answer the call to every adventure with this tough watch built with a carbon core guard structure ? an indispensable tool for your kit of outdoor gear.
The three-tier construction seamlessly integrates bezel, case back and buttons to slim the case down to a mere 12.4mm. Larger shock-resistant side buttons eliminate the need for button guards, for a more compact timepiece. All this, with zero compromise on ease of use ? in fact, it?s even easier.
The round bezel with six screw accents projects the rugged toughness demanded on adventures great and small. The inset dial indicator, inspired by an automotive brake disc, is enclosed in a semi-circular ring, both of which are treated in a vapor deposition finish for the metallic look of serious outdoor gear.
Crafted separately, the parts and dial are then assembled to add dynamic dimensionality to the watch face. The digital display runs diagonally between the 4 and 6 o’clock positions for a final touch of outright boldness.
Your choice of four color schemes ? black, black & turquoise, orange, or turquoise.

The motorcycle sports motif of these combination digital-analog models definitely puts them into the fast lane of fashion.
The periphery of the face is configured to resemble the disk brakes of a motorcycle, and the connection point of the hands is configured in the form of gears.