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A watch that goes with you all the way from the wild outdoors to the inner city, in just-right colours that fit in anywhere. Featuring an original G-SHOCK camouflage motif on the dial.

HIDDEN COAST Theme Series
This new color model was designed under the theme of exploration of an unknown coastal region.
This new lineup is based on the powerful GA-900.
The GA-900HC is made entirely of matte-colored resin parts that create a calm and serene design.
This Series is design to go well with street fashions and other styles.

Introducing the latest additions to the G-SHOCK S series G-SQUAD* lineup of sports watches that are designed and engineered to make daily training more fun and effective.
The size of the new GMA-B800 is approximately 3 mm smaller than the case of the popular G-SHOCK GBA-800, which makes it the perfect choice for those with smaller wrists and those who prefer a more compact watch. This model can also be combined with the GBA-800 as a his-and-hers pair.
The colors of these new models include basic black or white accented with popular rose gold highlights, which are hues that go well with everyday fashions, and gray or yellow, both of which look great with training wear. The watch can Bluetooth? link with a smartphone, which makes sports activities even more fun, while the G-SHOCK Connected phone app provides access to a number of functions that support workouts. Daily health and fitness support functions include a 3-axis accelerometer that keeps track of step counts, a timer that lets you create up to 20 combinations of five timers each, memory for up to 200 lap records, and more. G-SHOCK Connected also makes it possible to maintain step count logs with five exercise intensity levels, calculate the calories you burn, specify a daily step target, create timer combinations and send them to the watch, store stopwatch measurement data, view data, and more. All of this combines to help you plan and record your workouts, making them more effective and enjoyable.
Other features include app-based auto time setting correction and more for more efficient timekeeping, and an Auto Double LED Light that facilitates workouts in areas where lighting is dim.

This is the latest new addition to the MASTER OF G MUDMASTER Series. Mud Resist construction helps to ensure that nothing gets into the watch when down and dirty work takes you deep into the dirt and sludge. Multiple gaskets are used on the pipes that guide buttons and shafts, which keeps mud out. These pipes not only act to protect buttons from impact, they also enhance button operation.
In addition, Twin Sensor capabilities provide instant access to direction and temperature information when needed under tough conditions.
The face of the watch is marked with large Arabian numerals at 12, 3, 6, and 9 o’clock for easy reading. The face is illuminated by a Super Illuminator, high-brightness auto LED light to ensure high visibility under virtually any conditions imaginable.
The band surface is processed to resemble a cloth band texture, and the hour and minute hands are shaped with points that make them resemble warning markers. All buttons have a checkered surface for surer operation, and the overall design is tough and rugged.

Introducing new Utility Color additions to GA-2100 thin, analog-digital combination line up from G-SHOCK, the watch brand that is constantly setting new standards for unmatched timekeeping toughness.
These new models combine practical and utilitarian colors of the bezels, faces, and bands that go well with street fashions, to create distinctive looks that fit right in with a wide range of fashions and activities. The new dual-layer molded bezel cover of the GA-2110SU model create great looking new designs.
These new G-SHOCK models combine thin cases with new designs.

Carbon Core Guard Structure
A new carbon core guard structure protects the module by enclosing it in a carbon case. The case is made of fine resin embedded with carbon fibers for outstanding strength, crack resistance, and durability.

Introducing new Utility Color additions to GA-2100 thin, analog-digital combination line up from G-SHOCK, the watch brand that is constantly setting new standards for unmatched timekeeping toughness.
These new models combine practical and utilitarian colors of the bezels, faces, and bands that go well with street fashions, to create distinctive looks that fit right in with a wide range of fashions and activities. The new dual-layer molded bezel cover of the GA-2110SU model create great looking new designs.
These new G-SHOCK models combine thin cases with new designs.

Carbon Core Guard Structure
A new carbon core guard structure protects the module by enclosing it in a carbon case. The case is made of fine resin embedded with carbon fibers for outstanding strength, crack resistance, and durability.

Ever since the first DW-5000C went on sale back in 1983, G-SHOCK has continued to push the limits of timekeeping toughness while creating new and original designs. These new models embody these efforts in an attractively thin configuration.
These new models inherit the octagon form that was also employed for the original DW-5000C. Analog-digital timekeeping comes packed into a no-nonsense simple design without sacrificing G-SHOCK level toughness.
High-strength resin material, which is reinforced with carbon fibers, makes it possible to create a case that is a mere 11.8 mm thin, which is the thinnest among G-SHOCK combination models.
Neobrite: Only for GA-2100-1A, GA-2100-4A

Carbon Core Guard Structure
A new carbon core guard structure protects the module by enclosing it in a carbon case. The case is made of fine resin embedded with carbon fibers for outstanding strength and crack resistance.

This all-black classic matte model is just the thing to celebrate G-SHOCK’s 35-year quest for ultimate toughness.
The base model is the this year’s revival model, the DW-5900.
This amazingly versatile neoclassic model is the perfect choice for street fashions, mode fashions, sports, and just about any other style imaginable.

G-SQUAD
G-SHOCK, the watch brand that is always finding ways to blend diverse world culture into fashionable street scene timepieces, announces new GBA-800 urban sports themed models for athleisure wear.
The watch itself and its Bluetooth® communication capabilities are designed and engineered to make sports activities even more fun. Linking with the G-SHOCK Connected phone app provides access to a number of functions to support your workouts. Daily health and fitness support functions include a 3-axis accelerometer that keeps track of your step count, a Countdown-Timer that lets you create up to 20 timer combinations of five timers each, memory for up to 200 lap records, and more.

G-SQUAD
G-SHOCK, the watch brand that is always finding ways to blend diverse world culture into fashionable street scene timepieces, announces new GBA-800 urban sports themed models for athleisure wear.
The watch itself and its Bluetooth® communication capabilities are designed and engineered to make sports activities even more fun. Linking with the G-SHOCK Connected phone app provides access to a number of functions to support your workouts. Daily health and fitness support functions include a 3-axis accelerometer that keeps track of your step count, a Countdown-Timer that lets you create up to 20 timer combinations of five timers each, memory for up to 200 lap records, and more.