Men's

Introducing new Utility Color additions to GA-2100 thin, analog-digital combination line up from G-SHOCK, the watch brand that is constantly setting new standards for unmatched timekeeping toughness.
These new models combine practical and utilitarian colors of the bezels, faces, and bands that go well with street fashions, to create distinctive looks that fit right in with a wide range of fashions and activities. The new dual-layer molded bezel cover of the GA-2110SU model create great looking new designs.
These new G-SHOCK models combine thin cases with new designs.

Carbon Core Guard Structure
A new carbon core guard structure protects the module by enclosing it in a carbon case. The case is made of fine resin embedded with carbon fibers for outstanding strength, crack resistance, and durability.

HIDDEN COAST Theme Series
This new color model was designed under the theme of exploration of an unknown coastal region.
This new lineup is based on the thin octagonal GA-2100.
GA-2100HC uses transparent resin to cover the watch case and highly transparent resin for the band.
This Series is design to go well with street fashions and other styles.

G-SHOCK, which has been setting the standard for timekeeping toughness and durability since 1983, announces new GM-6900 Series watches with stainless steel metal bezels. This new model, which fit right in with both high-elegance luxury fashions and modern street fashions, come on the heels of the GM-5600 Series with metal covered bezels.
This new model commemorates the 25th anniversary of the release of the DW-6900 in 1995.

Introducing new Utility Color additions to GA-2100 thin, analog-digital combination line up from G-SHOCK, the watch brand that is constantly setting new standards for unmatched timekeeping toughness.
These new models combine practical and utilitarian colors of the bezels, faces, and bands that go well with street fashions, to create distinctive looks that fit right in with a wide range of fashions and activities. The new dual-layer molded bezel cover of the GA-2110SU model create great looking new designs.
These new G-SHOCK models combine thin cases with new designs.

Carbon Core Guard Structure
A new carbon core guard structure protects the module by enclosing it in a carbon case. The case is made of fine resin embedded with carbon fibers for outstanding strength, crack resistance, and durability.

From the MASTER OF G Series MUDMASTER, the watch that is designed and engineered to withstand rough land environments, come carbon resin models that incorporate a new type of structure.
The case is made of high-rigidity carbon material to protect against damage and deformation due to impact and other rough treatment, while metal button pipes ensure a tighter seal against the external environment. A filter further protects against the invasion of mud, for the high level of dust and mud resistance required when in severe environments. In addition, the dual back cover consists of a stainless steel panel back and an outer cover made of shock resistant fine resin embedded with glass fibers.
The bezel is formed of three layers of fine resin with carbon fiber inserts. The top layer is transparent, resulting in a bezel that shows the embedded carbon material.
Quad Sensor capabilities use compact sensors that make it possible to pack compass, altitude/barometer, and temperature measurements, along with an accelerometer that keeps track of your step count, into a compact configuration. This provides the outdoor adventurer with the means to keep track of the surrounding environment while on the go.
A special G-SHOCK app, which simplifies configuration of watch settings, also includes a new Mission Function. The app automatically records altitude data measured by the watch and route information acquired by a smartphone’s GPS. Manually obtained altitude points can be plotted on your route.
Altitude measurement and the step count are used to perform consumed calorie calculations that take up and down grades into consideration, and to record the results in an activity log.
A watch button operation can be used to record your current location with the app. Then the second hand indicates the bearing to the recorded location, while the digital display shows the distance to the location.
These new models also support Mode Switching Customization.
You can use the app to enable or disable modes individually so only enabled modes appear. You can even specify the sequence to be used when displaying the modes.
Mud resist structure (dust-resistant, mud-resistant)
Quad sensor (Thermometer, Altimeter/Barometer, Digital Compass, Step Counter)
Super Illuminator auto double LED light for face and digital display illumination

The world-popular multi-dimensional Big Case Series that combines and layers various parts now adds new great looking color variations.
A big rotary switch at 3 o?clock adds to the overall design and also enables intuitive operation of various functions. An LED illumination system allows easy viewing even in the dark.