Men's

G-SHOCK announces a new lineup of heavy-duty model that is great for wear in tough environments and as street fashion items as well.
The industrial design motif of this model is created by a 10-sided bezel that resembles the shape of a nut. The bezel is secured by four screws for a tough and rugged look. Combination timekeeping is provided by analog hands along with a digital display for the ultimate in operational ease. The design of the hands and the graphic figures that appear in the digital readouts create a powerful face design that enhances readability. The band connection and all buttons have checkered surfaces that prevent slipping and contribute to operational efficiency. The black resin band of the GA-900E-1A3 model comes with both a black resin band and a cloth band that is interwoven with highly visible reflective yellow material.

The motorcycle sports motif of these combination digital-analog models definitely puts them into the fast lane of fashion.
The periphery of the face is configured to resemble the disk brakes of a motorcycle, and the connection point of the hands is configured in the form of gears.

Introducing a collection of new G-SHOCK models whose 35mm diameter faces and large cases give them a look of power and strength.
Dial rings and raised hour markers create three-dimensional depth that gives the face plenty of character.
The popular G-SHOCK three-dial face design incorporates one analog dial in the center, with digital dials on either side.
These watches are designed and engineered to deliver outstanding shock resistance and water resistance, as well as anti-magnetism.
Over-sized buttons come with a checkered anti-slip surface to make operations fast and sure.
1/1000-second stopwatch, velocity indicator, World Time, 5 alarms and much more provides these models with unmatched function and performance.

Introducing the dust-resistant, dirt-resistant MUDMAN with Dual Illuminator.
MUDMAN is designed and engineered with people like motor sport mechanics in mind. Its Mud Resist construction seals out everything from the oil of workshop to the sand of motorcycle rally. A Dual Illuminator backlight can be configured for 3-second or 5-second afterglow for easy reading in the dark.
Dual 1,000-hour stopwatches allow simultaneous measurement of two times, which means you can use one stopwatch to time a race and the other to determine how much time is being lost in pit stops. The back cover is engraved with the image of a mole, which represents the MUDMAN concept.

DUAL ILLUMINATOR
Dual EL panels provide simultaneous illumination of the LCD panel and the dial for better readability when available lighting is dim.

Introducing new Utility Color additions to GA-2100 thin, analog-digital combination line up from G-SHOCK, the watch brand that is constantly setting new standards for unmatched timekeeping toughness.
These new models combine practical and utilitarian colors of the bezels, faces, and bands that go well with street fashions, to create distinctive looks that fit right in with a wide range of fashions and activities. The new dual-layer molded bezel cover of the GA-2110SU model create great looking new designs.
These new G-SHOCK models combine thin cases with new designs.

Carbon Core Guard Structure
A new carbon core guard structure protects the module by enclosing it in a carbon case. The case is made of fine resin embedded with carbon fibers for outstanding strength, crack resistance, and durability.

Chronograph
Date Display
Alarm Clock
Water Resistant
Luminous
Calendar

Chronograph
Date Display
Alarm Clock
Water Resistant
Luminous
Calendar

From the GULFMASTER Series of watch designed and engineered to stand up to the rigors of maritime wear comes new collection of Twin Sensor models.
A digital compass takes continuous readings for 60 seconds to help find your bearings at sea, and a thermometer feature helps to keep you informed about the environment around you. A Tide Graphfeature lets you check tide conditions whenever you want, while a Moon age indicator shows a graphic representation of Moon data. Both of these functions also support activities on the sea.
A hand shift feature temporarily moves hands out of the way with the press of a button for easy reading of digital display contents.
The soft urethane band creates a secure fit around the entire case to form smooth-flowing lines. This also serves to relieve band tension and provide a comfortable fit to the wrist. The result is useful and highly practical functions packed into a form that maintains its comfort, even after long hours of wear.
From functionality to design, everything about these new GULFMASTER models supports the men of the sea and their activities in harsh environments.

? Twin Sensor for direction (60 seconds continuous) and temperature readings
? Bearing memory
? Tide Graph
? Mood Data
? Hand shift feature
? Super Illuminator, high-brightness auto LED light

These G-SHOCK G-SQUAD GBD-H1000 Series models pack heart rate measurement and GPS capabilities into a choice of black or white designs made of semitransparent resin. The result is powerfully vibrant timepieces that look great no matter where they are worn.
Useful workout functions include an optical sensor for heart rate measurement, along with bearing, altitude/barometric pressure, and temperature sensors, and an accelerometer for step counting. These five sensors help to keep you in close touch with your current activity in real-time. The ability to receive GPS signals lets you access location information when you need it. When used in combination with the stopwatch, you can keep track of running information like distance, speed, pace, and more. The watch uses your heart rate and speed data to calculate a VO2max value, which is an indicator of your cardio-pulmonary capacity. This measurement is useful when trying to increase stamina for running and other activities. A phone app is available to help you configure watch settings and manage your training data.
You can monitor your current fitness level and training progress, and even automatically create a training plan based on targets specified by you. VO2max calculation and other data analysis capabilities use a library by FIRSTBEAT, a renowned sports science company.
Algorithms of improved accuracy support a higher level of training. The surface form of the back covers of these models reduces interference with the back of the hand, while a soft urethane band provides a better fit to the wrist. Bi-color molded buttons are designed for ease of use, while a high-definition MIP LCD makes display information more legible. Both USB and solar charging are supported, and solar charging can be used to power daily operations (except for pulse monitoring and GPS). Both of these models provide renowned G-SHOCK toughness along with new outdoor functions.

FIRSTBEAT
The watch uses an algorithm from FIRSTBEAT Technologies, a company with a reputation for advanced fitness data analysis. Highly accurate data analysis helps you get the most out of your training sessions.

Items measured using the FIRSTBEAT algorithm

• VO2max (fitness level)
• Training status
• Training load
• Recovery time
• Training effect
• Training plan
• Calories burned during training