Men's

Introducing the GA-B001 line of G-SHOCK watches — Featuring a new toughness-driven design and Smartphone Link functionality Bold color schemes take you from stylish urban streets. More than just fashion, these timepieces also deliver full functionality. Sync […]

A watch that goes with you all the way from the wild outdoors to the inner city, in just-right colours that fit in anywhere. Featuring an original G-SHOCK camouflage motif on the dial.

Introducing new color variations to the lineup of slim G-STEEL GST-B400 models with new, improved designs made possible by a thin module and carbon core guard structure. There is a standard model in this lineup, the GST-B400 with silver color face and resin band.
The GST-B400 is made possible by even further miniaturization of its parts and thinning of its modules without sacrificing any Bluetooth or solar function. Power consumption has also been significantly reduced.
In addition, the carbon core guard structure of this model helps to make it the thinnest of the G-STEEL Series (as of Apr 2021) while maintaining a high level of impact resistance. The thickness from the back cover to the bezel top is only 12.9 mm, which is more than one millimeter less than the GST-B100 model.
In terms of design, the number of button guards has been reduced as much as possible, enabling the use of large stainless steel buttons that are slim yet easy to operate.
The top bezel has been given five different finishes, while the middle bezel has been given four different finishes, which creates an elegant effect and changes the appearance of the texture of the metal depending on the viewing angle.

Introducing new colors for the G-SHOCK lineup of GBD-100 sports watches. Black and white base coloring is combined with vivid light collecting resin and semitransparent resin for a dazzling design that contributes to the enjoyment of a wide range of activities.
Function-wise, these models employ Bluetooth? technology to allow access to a smartphone?s GPS for quicker calibration of distance measurements. Once calibration is done, the watch is able to perform more accurate running distance measurements, even when it is no longer connected to the phone.
Distance measurements used in combination with run time measurements let you keep track of your pace, and also enable use of an Auto Lap feature that automatically keeps track of times over a specific distance. Other standard features include a step tracker (pedometer), interval timers (up to 20 sets of five timers each), lap time measurement (up to 140 records for up to 100 runs), and calories burned measurement, all of which provide plenty of support for your daily training. In addition, new phone apps are now available to help you configure watch settings more easily and manage your workouts. In addition to Life Log and Activity History apps, you can automatically create a training plan based on targets specified by you.
The displays of these watches use a high-definition MIP LCD. Super Illuminator face illumination keeps face information easy to read, even in the dark. The soft urethane band material provides improved comfort, while a large number of band holes let you adjust the fit to your particular wrist. These watches connect with your phone via Bluetooth? to support auto time adjustment, phone notifications, step tracking, and other functions throughout the day. Battery life is approximately two years between replacements.

TRANSPARENT PACK Series timepieces are created using semi-transparent resin parts.
There are three models with white-based semi-transparent parts.
Basic models are the standard square DW-5600, the big case GA-700, and the popular GA-2100 with octagonal bezel.
Everything about these models makes them the perfect choice as attractive fashion items.

TRANSPARENT PACK Series timepieces are created using semi-transparent resin parts.
There are three models with gray-based parts.
Basic models are the carbon case GA-2000, and the digital-analog combination GA-900 and GA-110.
Everything about these models makes them the perfect choice as attractive fashion items.

MASTER OF G
BLACK OUT
This is the latest model from MASTER OF G, the G-SHOCK series of watches designed and engineered for use by those whose work takes them into extreme environments scattered with rubble, dirt, and debris.
The basic black coloring of this model further enhances the rough and tough look of the resin material and the MASTER OF G design. Base model is the MUDMASTER GG-B100, which uses carbon material that delivers a new level of shock resistance, and dust and mud resistance.
This tough new watch puts functions that support high level performance at your fingertips.

Introducing the latest additions to the G-SHOCK S series G-SQUAD* lineup of sports watches that are designed and engineered to make daily training more fun and effective.
The size of the new GMA-B800 is approximately 3 mm smaller than the case of the popular G-SHOCK GBA-800, which makes it the perfect choice for those with smaller wrists and those who prefer a more compact watch. This model can also be combined with the GBA-800 as a his-and-hers pair.
The colors of these new models include basic black or white accented with popular rose gold highlights, which are hues that go well with everyday fashions, and gray or yellow, both of which look great with training wear. The watch can Bluetooth? link with a smartphone, which makes sports activities even more fun, while the G-SHOCK Connected phone app provides access to a number of functions that support workouts. Daily health and fitness support functions include a 3-axis accelerometer that keeps track of step counts, a timer that lets you create up to 20 combinations of five timers each, memory for up to 200 lap records, and more. G-SHOCK Connected also makes it possible to maintain step count logs with five exercise intensity levels, calculate the calories you burn, specify a daily step target, create timer combinations and send them to the watch, store stopwatch measurement data, view data, and more. All of this combines to help you plan and record your workouts, making them more effective and enjoyable.
Other features include app-based auto time setting correction and more for more efficient timekeeping, and an Auto Double LED Light that facilitates workouts in areas where lighting is dim.