Men's

From G-SHOCK, the watch that brought unmatched toughness to personal timekeeping, comes a collection of models that deliver a level of protection. These watches are designed and engineered to become partners of people who like their activities rough and rugged.
Major features include four large bezel screws and protruding surfaces that divide the form of the watch into six sections for a fashionable design. Buttons are among some of the largest available in the G-SHOCK lineup for easy operation.
Low-temperature resistance allows operation even under very cold conditions, while moon and tide graphs provide essential information for marine leisure enthusiasts. A large LCD is divided into sections for that make information easy to locate and read whenever you need it.
This 5-color lineup offers the ultimate in easy operation and easy reading.

Introducing a collection of new G-SHOCK models whose 35mm diameter faces and large cases give them a look of power and strength.
Dial rings and raised hour markers create three-dimensional depth that gives the face plenty of character.
The popular G-SHOCK three-dial face design incorporates one analog dial in the center, with digital dials on either side.
These watches are designed and engineered to deliver outstanding shock resistance and water resistance, as well as anti-magnetism.
Over-sized buttons come with a checkered anti-slip surface to make operations fast and sure.
1/1000-second stopwatch, velocity indicator, World Time, 5 alarms and much more provides these models with unmatched function and performance.

A collection of new G-SHOCK digital models whose big faces and cases give them a look of power and strength.
A high-intensity LED makes the digital easier to read, even in the dark.
A choice of either dark-on-light or light-on-dark LCD is available, both with a black case and band.
Over-sized buttons come with a checkered anti-slip surface to make operations fast and sure.
All of this plus high shock resistance and water resistance makes these G-SHOCK models the perfect choice for casual wear just about everywhere.

TWIN SENSOR
This new model is the first in the GRAVITYMASTER lineup to be equipped with digital compass capabilities, creating a watch that is perfectly matched to the needs of the modern aviator, both in terms of function and appearance. Pressing the 9 o’clock button in any mode immediately goes to the Digital Compass Mode, and a button at 8 o’clock returns to the mode you were in before the Digital Compass Mode. Continual direction readings can be taken for 20 seconds, during which the second hand points to north, a literal direction indicator is displayed in the upper display, and a direction angle value is displayed in the lower display. Bearing Memory lets you temporarily store and display a direction reading so you can use it as a reference as you take subsequent digital compass readings. Other features include temperature measurement, large numerals, and thick hands for easy reading. A coating on the tip of the second hand and minute markers reacts with the black light illumination of the watch for easy reading in the dark.

GRAVITYMASTER
These new additions to the GRAVITYMASTER lineup are equipped with digital compass capabilities, creating a watch that is perfectly matched to the needs of the modern aviator, both in terms of function and appearance. Pressing the 9 o’clock button in any mode immediately goes to the Digital Compass Mode, while the button at 8 o’clock returns to the mode you were in before the Digital Compass Mode. Continual direction readings can be taken for 20 seconds, during which the second hand points to north, a literal direction indicator is displayed in the upper display, and a direction angle value is displayed in the lower display.

G-SHOCK announces a new lineup of heavy-duty model that is great for wear in tough environments and as street fashion items as well.
The industrial design motif of this model is created by a 10-sided bezel that resembles the shape of a nut. The bezel is secured by four screws for a tough and rugged look. Combination timekeeping is provided by analog hands along with a digital display for the ultimate in operational ease. The design of the hands and the graphic figures that appear in the digital readouts create a powerful face design that enhances readability. The band connection and all buttons have checkered surfaces that prevent slipping and contribute to operational efficiency.

These G-SHOCK G-SQUAD GBD-H1000 Series models pack heart rate measurement and GPS capabilities into a choice of black or white designs made of semitransparent resin. The result is powerfully vibrant timepieces that look great no matter where they are worn.
Useful workout functions include an optical sensor for heart rate measurement, along with bearing, altitude/barometric pressure, and temperature sensors, and an accelerometer for step counting. These five sensors help to keep you in close touch with your current activity in real-time. The ability to receive GPS signals lets you access location information when you need it. When used in combination with the stopwatch, you can keep track of running information like distance, speed, pace, and more. The watch uses your heart rate and speed data to calculate a VO2max value, which is an indicator of your cardio-pulmonary capacity. This measurement is useful when trying to increase stamina for running and other activities. A phone app is available to help you configure watch settings and manage your training data.
You can monitor your current fitness level and training progress, and even automatically create a training plan based on targets specified by you. VO2max calculation and other data analysis capabilities use a library by FIRSTBEAT, a renowned sports science company.
Algorithms of improved accuracy support a higher level of training. The surface form of the back covers of these models reduces interference with the back of the hand, while a soft urethane band provides a better fit to the wrist. Bi-color molded buttons are designed for ease of use, while a high-definition MIP LCD makes display information more legible. Both USB and solar charging are supported, and solar charging can be used to power daily operations (except for pulse monitoring and GPS). Both of these models provide renowned G-SHOCK toughness along with new outdoor functions.

FIRSTBEAT
The watch uses an algorithm from FIRSTBEAT Technologies, a company with a reputation for advanced fitness data analysis. Highly accurate data analysis helps you get the most out of your training sessions.

Items measured using the FIRSTBEAT algorithm

• VO2max (fitness level)
• Training status
• Training load
• Recovery time
• Training effect
• Training plan
• Calories burned during training

From the GULFMASTER Series of watch designed and engineered to stand up to the rigors of maritime wear comes new collection of Twin Sensor models.
A digital compass takes continuous readings for 60 seconds to help find your bearings at sea, and a thermometer feature helps to keep you informed about the environment around you. A Tide Graphfeature lets you check tide conditions whenever you want, while a Moon age indicator shows a graphic representation of Moon data. Both of these functions also support activities on the sea.
A hand shift feature temporarily moves hands out of the way with the press of a button for easy reading of digital display contents.
The soft urethane band creates a secure fit around the entire case to form smooth-flowing lines. This also serves to relieve band tension and provide a comfortable fit to the wrist. The result is useful and highly practical functions packed into a form that maintains its comfort, even after long hours of wear.
From functionality to design, everything about these new GULFMASTER models supports the men of the sea and their activities in harsh environments.

? Twin Sensor for direction (60 seconds continuous) and temperature readings
? Bearing memory
? Tide Graph
? Mood Data
? Hand shift feature
? Super Illuminator, high-brightness auto LED light