Men's

G-SHOCK, the watch that has been setting the standard for timekeeping toughness since 1983, announces a new collection of analog-digital combination models based on the popular GA Series, but with new face and hand designs.
These new models inherit the big-case designs from the classic GA-100. A motif that resembles a 90’s stereo component device or portable music player is updated to a modern refined look while maintaining G-SHOCK level toughness.
1/1000-second stopwatch
Speed measurement
ISO 764 class magnetic resistant

Introducing the latest additions to the G-SHOCK S series G-SQUAD* lineup of sports watches that are designed and engineered to make daily training more fun and effective.
The size of the new GMA-B800 is approximately 3 mm smaller than the case of the popular G-SHOCK GBA-800, which makes it the perfect choice for those with smaller wrists and those who prefer a more compact watch. This model can also be combined with the GBA-800 as a his-and-hers pair.
The colors of these new models include basic black or white accented with popular rose gold highlights, which are hues that go well with everyday fashions, and gray or yellow, both of which look great with training wear. The watch can Bluetooth? link with a smartphone, which makes sports activities even more fun, while the G-SHOCK Connected phone app provides access to a number of functions that support workouts. Daily health and fitness support functions include a 3-axis accelerometer that keeps track of step counts, a timer that lets you create up to 20 combinations of five timers each, memory for up to 200 lap records, and more. G-SHOCK Connected also makes it possible to maintain step count logs with five exercise intensity levels, calculate the calories you burn, specify a daily step target, create timer combinations and send them to the watch, store stopwatch measurement data, view data, and more. All of this combines to help you plan and record your workouts, making them more effective and enjoyable.
Other features include app-based auto time setting correction and more for more efficient timekeeping, and an Auto Double LED Light that facilitates workouts in areas where lighting is dim.

Introducing the Earth Tone Color Series. These timepieces combine the toughness that has been very much a part of the G-SHOCK since 1983 with designs and hues that bridge the gap between urban and outdoor, everyday and extraordinary, and a wide range of different fashions.
The basic design combines a slim case with an octagon double-molded bezel, decked out in a choice of dark navy blue or gray.

A collection of new G-SHOCK digital models whose big faces and cases give them a look of power and strength.
A high-intensity LED makes the digital easier to read, even in the dark.
A choice of either dark-on-light or light-on-dark LCD is available, both with a black case and band.
Over-sized buttons come with a checkered anti-slip surface to make operations fast and sure.
All of this plus high shock resistance and water resistance makes these G-SHOCK models the perfect choice for casual wear just about everywhere.