Men's

Introducing new colors for the G-SHOCK lineup of GBD-100 sports watches. Black and white base coloring is combined with vivid light collecting resin and semitransparent resin for a dazzling design that contributes to the enjoyment of a wide range of activities.
Function-wise, these models employ Bluetooth? technology to allow access to a smartphone?s GPS for quicker calibration of distance measurements. Once calibration is done, the watch is able to perform more accurate running distance measurements, even when it is no longer connected to the phone.
Distance measurements used in combination with run time measurements let you keep track of your pace, and also enable use of an Auto Lap feature that automatically keeps track of times over a specific distance. Other standard features include a step tracker (pedometer), interval timers (up to 20 sets of five timers each), lap time measurement (up to 140 records for up to 100 runs), and calories burned measurement, all of which provide plenty of support for your daily training. In addition, new phone apps are now available to help you configure watch settings more easily and manage your workouts. In addition to Life Log and Activity History apps, you can automatically create a training plan based on targets specified by you.
The displays of these watches use a high-definition MIP LCD. Super Illuminator face illumination keeps face information easy to read, even in the dark. The soft urethane band material provides improved comfort, while a large number of band holes let you adjust the fit to your particular wrist. These watches connect with your phone via Bluetooth? to support auto time adjustment, phone notifications, step tracking, and other functions throughout the day. Battery life is approximately two years between replacements.

Introducing new colors for the G-SHOCK lineup of GBD-100 sports watches. Black and white base coloring is combined with vivid light collecting resin and semitransparent resin for a dazzling design that contributes to the enjoyment of a wide range of activities.
Function-wise, these models employ Bluetooth? technology to allow access to a smartphone?s GPS for quicker calibration of distance measurements. Once calibration is done, the watch is able to perform more accurate running distance measurements, even when it is no longer connected to the phone.
Distance measurements used in combination with run time measurements let you keep track of your pace, and also enable use of an Auto Lap feature that automatically keeps track of times over a specific distance. Other standard features include a step tracker (pedometer), interval timers (up to 20 sets of five timers each), lap time measurement (up to 140 records for up to 100 runs), and calories burned measurement, all of which provide plenty of support for your daily training. In addition, new phone apps are now available to help you configure watch settings more easily and manage your workouts. In addition to Life Log and Activity History apps, you can automatically create a training plan based on targets specified by you.
The displays of these watches use a high-definition MIP LCD. Super Illuminator face illumination keeps face information easy to read, even in the dark. The soft urethane band material provides improved comfort, while a large number of band holes let you adjust the fit to your particular wrist. These watches connect with your phone via Bluetooth? to support auto time adjustment, phone notifications, step tracking, and other functions throughout the day. Battery life is approximately two years between replacements.

Chronograph
Date Display
Alarm Clock
Water Resistant
Luminous
Calendar

From G-SHOCK, the watch brand that is always finding ways to incorporate world culture icons into exciting new designs, comes a pair of new Formless Tai Chi models by Chen YingJie.
These new models were specially designed by Chen YingJie who is a Chinese artist who creates works that incorporate traditional Eastern ink painting and Western street art.
The two base MT-G and G-STEEL models were specially selected by Chen YingJie himself, based on their powerful metal designs.

These G-SHOCK G-SQUAD GBD-H1000 Series models pack heart rate measurement and GPS capabilities into a choice of black or white designs made of semitransparent resin. The result is powerfully vibrant timepieces that look great no matter where they are worn.
Useful workout functions include an optical sensor for heart rate measurement, along with bearing, altitude/barometric pressure, and temperature sensors, and an accelerometer for step counting. These five sensors help to keep you in close touch with your current activity in real-time. The ability to receive GPS signals lets you access location information when you need it. When used in combination with the stopwatch, you can keep track of running information like distance, speed, pace, and more. The watch uses your heart rate and speed data to calculate a VO2max value, which is an indicator of your cardio-pulmonary capacity. This measurement is useful when trying to increase stamina for running and other activities. A phone app is available to help you configure watch settings and manage your training data.
You can monitor your current fitness level and training progress, and even automatically create a training plan based on targets specified by you. VO2max calculation and other data analysis capabilities use a library by FIRSTBEAT, a renowned sports science company.
Algorithms of improved accuracy support a higher level of training. The surface form of the back covers of these models reduces interference with the back of the hand, while a soft urethane band provides a better fit to the wrist. Bi-color molded buttons are designed for ease of use, while a high-definition MIP LCD makes display information more legible. Both USB and solar charging are supported, and solar charging can be used to power daily operations (except for pulse monitoring and GPS). Both of these models provide renowned G-SHOCK toughness along with new outdoor functions.

FIRSTBEAT
The watch uses an algorithm from FIRSTBEAT Technologies, a company with a reputation for advanced fitness data analysis. Highly accurate data analysis helps you get the most out of your training sessions.

Items measured using the FIRSTBEAT algorithm

• VO2max (fitness level)
• Training status
• Training load
• Recovery time
• Training effect
• Training plan
• Calories burned during training

G-SHOCK announces a new lineup of heavy-duty model that is great for wear in tough environments and as street fashion items as well.
The industrial design motif of this model is created by a 10-sided bezel that resembles the shape of a nut. The bezel is secured by four screws for a tough and rugged look. Combination timekeeping is provided by analog hands along with a digital display for the ultimate in operational ease. The design of the hands and the graphic figures that appear in the digital readouts create a powerful face design that enhances readability. The band connection and all buttons have checkered surfaces that prevent slipping and contribute to operational efficiency.

These G-SHOCK Master of G “GRAVITYMASTER” GR-B200 models pack flight mission essential functions into a tough and rugged carbon core guard structure.
A high-strength, highly weather-resistant carbon core guard structure protects the module with a resin case reinforced with carbon fibers. This, combined with world-renowned G-SHOCK shock resistance, creates a structure that is also highly vibration resistant.
The bezel is made up of three layers of resin with carbon fiber inserts. The top layer is semi-transparent to reveal the carbon material inside. The three buttons on the right side of the watch are arranged in a way that makes them resemble a helicopter control stick, while also contributing to ease of operation.

These new additions to the GRAVITYMASTER lineup are equipped with digital compass capabilities, creating a watch that is perfectly matched to the needs of the modern aviator, both in terms of function and appearance. Pressing the 9 o’clock button in any mode immediately goes to the Digital Compass Mode, while the button at 8 o’clock returns to the mode you were in before the Digital Compass Mode. Continual direction readings can be taken for 20 seconds, during which the second hand points to north, a literal direction indicator is displayed in the upper display, and a direction angle value is displayed in the lower display.

GRAVITYMASTER
These new additions to the GRAVITYMASTER lineup are equipped with digital compass capabilities, creating a watch that is perfectly matched to the needs of the modern aviator, both in terms of function and appearance. Pressing the 9 o’clock button in any mode immediately goes to the Digital Compass Mode, while the button at 8 o’clock returns to the mode you were in before the Digital Compass Mode. Continual direction readings can be taken for 20 seconds, during which the second hand points to north, a literal direction indicator is displayed in the upper display, and a direction angle value is displayed in the lower display.

The motorcycle sports motif of these combination digital-analog models definitely puts them into the fast lane of fashion.
The periphery of the face is configured to resemble the disk brakes of a motorcycle, and the connection point of the hands is configured in the form of gears.

Two new bold analog-digital combination models in a selection of two-color styles: red and black or white and black, both in an all-matte finish.