Men's

From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, comes new G-STEEL models. The Layer Guard Structure* of these models provide both outstanding shock resistance and attractive design.
The two stylish GST-210B models combine metal cases with resin bands, in basic black accented by gold hour markers and face. Black and white coloring creates designs that are simple, yet bold.
The GST-210M models use new mixed color molding technology that allows theband to mix different colors in a marbled pattern.
The GST-210GD model delivers the hardness and toughness of metal, with a blackbezel and overall gold ion plating for maximum visual impact. Large, prominent hour markers, the face, dials, and front screws have a gold finish for a bold look.
These new models combine different materials with a new structure and fashionable designs.
• Super Illuminator high-brightness LED backlight

*Layer Guard Structure
Different materials are used for the bezel to create a two-layer structure that enhances shock resistance.

HIDDEN COAST Theme Series
This new color model was designed under the theme of exploration of an unknown coastal region.
This new lineup is based on the powerful GA-900.
The GA-900HC is made entirely of matte-colored resin parts that create a calm and serene design.
This Series is design to go well with street fashions and other styles.

TWIN SENSOR
This new model is the first in the GRAVITYMASTER lineup to be equipped with digital compass capabilities, creating a watch that is perfectly matched to the needs of the modern aviator, both in terms of function and appearance. Pressing the 9 o’clock button in any mode immediately goes to the Digital Compass Mode, and a button at 8 o’clock returns to the mode you were in before the Digital Compass Mode. Continual direction readings can be taken for 20 seconds, during which the second hand points to north, a literal direction indicator is displayed in the upper display, and a direction angle value is displayed in the lower display. Bearing Memory lets you temporarily store and display a direction reading so you can use it as a reference as you take subsequent digital compass readings. Other features include temperature measurement, large numerals, and thick hands for easy reading. A coating on the tip of the second hand and minute markers reacts with the black light illumination of the watch for easy reading in the dark.

From the GULFMASTER Series of watch designed and engineered to stand up to the rigors of maritime wear comes new collection of Twin Sensor models.
A digital compass takes continuous readings for 60 seconds to help find your bearings at sea, and a thermometer feature helps to keep you informed about the environment around you. A Tide Graphfeature lets you check tide conditions whenever you want, while a Moon age indicator shows a graphic representation of Moon data. Both of these functions also support activities on the sea.
A hand shift feature temporarily moves hands out of the way with the press of a button for easy reading of digital display contents.
The soft urethane band creates a secure fit around the entire case to form smooth-flowing lines. This also serves to relieve band tension and provide a comfortable fit to the wrist. The result is useful and highly practical functions packed into a form that maintains its comfort, even after long hours of wear.
From functionality to design, everything about these new GULFMASTER models supports the men of the sea and their activities in harsh environments.

? Twin Sensor for direction (60 seconds continuous) and temperature readings
? Bearing memory
? Tide Graph
? Mood Data
? Hand shift feature
? Super Illuminator, high-brightness auto LED light

Two new bold analog-digital combination models in a selection of two-color styles: red and black or white and black, both in an all-matte finish.

Introducing a collection of new G-SHOCK models whose 35mm diameter faces and large cases give them a look of power and strength.
Dial rings and raised hour markers create three-dimensional depth that gives the face plenty of character.
The popular G-SHOCK three-dial face design incorporates one analog dial in the center, with digital dials on either side.
These watches are designed and engineered to deliver outstanding shock resistance and water resistance, as well as anti-magnetism.
Over-sized buttons come with a checkered anti-slip surface to make operations fast and sure.
1/1000-second stopwatch, velocity indicator, World Time, 5 alarms and much more provides these models with unmatched function and performance.

Introducing new colors for the G-SHOCK lineup of GBD-100 sports watches. Black and white base coloring is combined with vivid light collecting resin and semitransparent resin for a dazzling design that contributes to the enjoyment of a wide range of activities.
Function-wise, these models employ Bluetooth? technology to allow access to a smartphone?s GPS for quicker calibration of distance measurements. Once calibration is done, the watch is able to perform more accurate running distance measurements, even when it is no longer connected to the phone.
Distance measurements used in combination with run time measurements let you keep track of your pace, and also enable use of an Auto Lap feature that automatically keeps track of times over a specific distance. Other standard features include a step tracker (pedometer), interval timers (up to 20 sets of five timers each), lap time measurement (up to 140 records for up to 100 runs), and calories burned measurement, all of which provide plenty of support for your daily training. In addition, new phone apps are now available to help you configure watch settings more easily and manage your workouts. In addition to Life Log and Activity History apps, you can automatically create a training plan based on targets specified by you.
The displays of these watches use a high-definition MIP LCD. Super Illuminator face illumination keeps face information easy to read, even in the dark. The soft urethane band material provides improved comfort, while a large number of band holes let you adjust the fit to your particular wrist. These watches connect with your phone via Bluetooth? to support auto time adjustment, phone notifications, step tracking, and other functions throughout the day. Battery life is approximately two years between replacements.

Introducing new colors for the G-SHOCK lineup of GBD-100 sports watches. Black and white base coloring is combined with vivid light collecting resin and semitransparent resin for a dazzling design that contributes to the enjoyment of a wide range of activities.
Function-wise, these models employ Bluetooth? technology to allow access to a smartphone?s GPS for quicker calibration of distance measurements. Once calibration is done, the watch is able to perform more accurate running distance measurements, even when it is no longer connected to the phone.
Distance measurements used in combination with run time measurements let you keep track of your pace, and also enable use of an Auto Lap feature that automatically keeps track of times over a specific distance. Other standard features include a step tracker (pedometer), interval timers (up to 20 sets of five timers each), lap time measurement (up to 140 records for up to 100 runs), and calories burned measurement, all of which provide plenty of support for your daily training. In addition, new phone apps are now available to help you configure watch settings more easily and manage your workouts. In addition to Life Log and Activity History apps, you can automatically create a training plan based on targets specified by you.
The displays of these watches use a high-definition MIP LCD. Super Illuminator face illumination keeps face information easy to read, even in the dark. The soft urethane band material provides improved comfort, while a large number of band holes let you adjust the fit to your particular wrist. These watches connect with your phone via Bluetooth? to support auto time adjustment, phone notifications, step tracking, and other functions throughout the day. Battery life is approximately two years between replacements.