Men's

Introducing new color variations to the lineup of slim G-STEEL GST-B400 models with new, improved designs made possible by a thin module and carbon core guard structure. There is a standard model in this lineup, the GST-B400 with silver color face and resin band.
The GST-B400 is made possible by even further miniaturization of its parts and thinning of its modules without sacrificing any Bluetooth or solar function. Power consumption has also been significantly reduced.
In addition, the carbon core guard structure of this model helps to make it the thinnest of the G-STEEL Series (as of Apr 2021) while maintaining a high level of impact resistance. The thickness from the back cover to the bezel top is only 12.9 mm, which is more than one millimeter less than the GST-B100 model.
In terms of design, the number of button guards has been reduced as much as possible, enabling the use of large stainless steel buttons that are slim yet easy to operate.
The top bezel has been given five different finishes, while the middle bezel has been given four different finishes, which creates an elegant effect and changes the appearance of the texture of the metal depending on the viewing angle.

Introducing the latest additions to the G-SHOCK S series G-SQUAD* lineup of sports watches that are designed and engineered to make daily training more fun and effective.
The size of the new GMA-B800 is approximately 3 mm smaller than the case of the popular G-SHOCK GBA-800, which makes it the perfect choice for those with smaller wrists and those who prefer a more compact watch. This model can also be combined with the GBA-800 as a his-and-hers pair.
The colors of these new models include basic black or white accented with popular rose gold highlights, which are hues that go well with everyday fashions, and gray or yellow, both of which look great with training wear. The watch can Bluetooth? link with a smartphone, which makes sports activities even more fun, while the G-SHOCK Connected phone app provides access to a number of functions that support workouts. Daily health and fitness support functions include a 3-axis accelerometer that keeps track of step counts, a timer that lets you create up to 20 combinations of five timers each, memory for up to 200 lap records, and more. G-SHOCK Connected also makes it possible to maintain step count logs with five exercise intensity levels, calculate the calories you burn, specify a daily step target, create timer combinations and send them to the watch, store stopwatch measurement data, view data, and more. All of this combines to help you plan and record your workouts, making them more effective and enjoyable.
Other features include app-based auto time setting correction and more for more efficient timekeeping, and an Auto Double LED Light that facilitates workouts in areas where lighting is dim.