Men's

G-SQUAD
G-SHOCK, the watch brand that is always finding ways to blend diverse world culture into fashionable street scene timepieces, announces new GBA-800 urban sports themed models for athleisure wear.
The watch itself and its Bluetooth® communication capabilities are designed and engineered to make sports activities even more fun. Linking with the G-SHOCK Connected phone app provides access to a number of functions to support your workouts. Daily health and fitness support functions include a 3-axis accelerometer that keeps track of your step count, a Countdown-Timer that lets you create up to 20 timer combinations of five timers each, memory for up to 200 lap records, and more.

G-SHOCK is the watch brand that is always finding ways to incorporate world culture icons into exciting new designs, and these new models are themed on the camouflage patterns that are very much a part of today’s fashions. The base model is the GA-700, whose main feature is its iconic front button. The band is decorated with an authentic camouflage pattern, and the surfaces of the cases and bands are printed using technology that makes it possible to show more printed surfaces than normal, allowing a total of four colors, in addition to the base resin color. The models of this lineup come in one of three standard colors: navy blue, khaki, and gray. Realistic camouflage patterns add a subdued touch to the GA-700 for a truly modern design.

• Stopwatch with Target Time alarm
• Hand shift feature
• Super Illuminator

Chronograph
Date Display
Alarm Clock
Water Resistant
Luminous
Calendar

Camouflage Series

This model was created by dressing up the big bold case of GA-100 Series models in popular camouflage patterns. Everything from the case and band, to the face is done in camouflage.
This model adopt a woods-and-camouflage motif.
This new camouflage model not only highlight G-SHOCK toughness, it also looks great with today’s casual fashions.

From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, come new rugged style G-STEEL models that feature Carbon Core Guard structures.
This new model adopts tough G-SHOCK styling with a disk indicator at 6 o’clock that shows the current mode and charge level, and a front button that completes the overall rugged look. The disk, a round graphic digital display between 1 and 2 o’clock, and a digital display as 12 o’clock add to both functionality and looks.
The GST-B300 model comes with a resin band.

Camouflage Series
From the popular big, bold GA-100 Series comes a new collection of models that feature a camouflage pattern face. Basic black or gray coloring is offset by the metallic camouflage pattern of the face, which is further accented by the silver or gold coloring of the hands and hour markers.

Rose gold color accented model
Rose gold accents that look great in combination with black.

The motorcycle sports motif of these combination digital-analog models definitely puts them into the fast lane of fashion.
The periphery of the face is configured to resemble the disk brakes of a motorcycle, and the connection point of the hands is configured in the form of gears.

This lineup dresses up various models from popular series, including MUDMAN, in glossy black designs. The basic black motif is accented by gold gears and dials that give these watches a mechanical look.

The large-case GA-110 analog-digital combination watch takes on a new look with the addition of metal elements that give the faces an industrial feel. The new design uses shiny metal for hour markers and the dial, in addition to the hour and minute hands.