G-SHOCK

From the MASTER OF G Series MUDMASTER, the watch that is designed and engineered to withstand rough land environments, come carbon resin models that incorporate a new type of structure.
The case is made of high-rigidity carbon material to protect against damage and deformation due to impact and other rough treatment, while metal button pipes ensure a tighter seal against the external environment. A filter further protects against the invasion of mud, for the high level of dust and mud resistance required when in severe environments. In addition, the dual back cover consists of a stainless steel panel back and an outer cover made of shock resistant fine resin embedded with glass fibers.
The bezel is formed of three layers of fine resin with carbon fiber inserts. The top layer is transparent, resulting in a bezel that shows the embedded carbon material.
Quad Sensor capabilities use compact sensors that make it possible to pack compass, altitude/barometer, and temperature measurements, along with an accelerometer that keeps track of your step count, into a compact configuration. This provides the outdoor adventurer with the means to keep track of the surrounding environment while on the go.
A special G-SHOCK app, which simplifies configuration of watch settings, also includes a new Mission Function. The app automatically records altitude data measured by the watch and route information acquired by a smartphone’s GPS. Manually obtained altitude points can be plotted on your route.
Altitude measurement and the step count are used to perform consumed calorie calculations that take up and down grades into consideration, and to record the results in an activity log.
A watch button operation can be used to record your current location with the app. Then the second hand indicates the bearing to the recorded location, while the digital display shows the distance to the location.
These new models also support Mode Switching Customization.
You can use the app to enable or disable modes individually so only enabled modes appear. You can even specify the sequence to be used when displaying the modes.
Mud resist structure (dust-resistant, mud-resistant)
Quad sensor (Thermometer, Altimeter/Barometer, Digital Compass, Step Counter)
Super Illuminator auto double LED light for face and digital display illumination

From G-SHOCK, the watch brand that is always finding ways to incorporate world culture icons into exciting new designs, comes a selection of new street fashion models with gold and rose gold color accents. Base model is the iconic front button GA-710. The shiny stainless steel front buttons of these models create a look that is distinctive and accessory-like. Basic matte black coloring is offset by the gold accents of the buckles, hour markers, hour and minute hands, dials, and bezel lettering to add a distinctive touch of brilliant elegance.

• Stopwatch with Target Time alarm
• Hand shift feature
• Super Illuminator

MASTER OF G Series MUDMASTER, the watch that is designed and engineered for wear and use by those whose work takes them into areas scattered with rubble, dirt, and debris, is proud to announce new models that pack solar powered operation into dirt and mud resistant configurations. The button guard cylinder structure of these models seals out mud and dust, enabling use in severe environments. Cylindrical piping protects buttons against impact and improves their operation, and gaskets inside the buttons prevent the entry of fine sand and dust particles. The rugged designs of these watches are in the image of the special purpose vehicles and tools that are used by disaster relief teams.
Wide hour and minute hands and large Arabic numeral hour markers provide easier reading under harsh conditions, and the band has a distinctive non-slip texture, rounding out a tough no-nonsense design. These new MUDMASTER models are the perfect choice for anyone who requires tough performance under tough conditions.

• Dirt and mud resistant
• Tough Solar
• Double LED light —Neon Illuminator (black light) for the face / white backlight for the digital display
• Hand shift feature

From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, come new additions to the standard model lineup.
The popular DW-9052, big case GA-100, and combination AW-591 start out with basic G-SHOCK black, which is then accented with brilliant rose gold and gold accents. The new gold-accented designs are really attractive additions to the G-SHOCK lineup.

From super-tough G-SHOCK comes a new collection of GA-400 with a large rotary switch for intuitive operation.
Basic G-SHOCK black is accented in gold to create a HIP-HOP artist or B-BOY fashion item motif. Black with gold, which are employed in a large number of accessories, is used on the case, band, and face, for a boldly cool design.

• ISO764 class magnetic resistance
• Rotary switch

This is the latest new addition to the MASTER OF G GRAVITYMASTER Series.
Blue color represents the limitless sky.
In addition to the ion plated steel bezel, model-specific color is used for the dial that shows the current World Time, which enhances both the design and readability.
? Super Illuminator high-brightness LED backlight