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Introducing a new Baby-G Series that packs the popular G-SHOCK GA-110 Series into a compact configuration with cool designs that are totally new for the Baby-G lineup. These models are available in black, white, semi-transparent, and silver. The faces of these models are layered for a multi-dimensional look, and metallic elements provide a touch of gorgeous elegance that allows them watches to double as fashionable accessories. The result is a collection of designs with powerful visual impact in a size suitable for the feminine wrist.

These new models are based on the BGD-500 Series, making them recreations of the very first DW-520 BABY-G model. This lineup combines popular square design with a choice of three colors: black, pale pink, or white.
The matte finish materials of the case and band create a sharp, clean image, and monotone coloring allows these models to go well with simple, adult casual fashions.
Water resistant up to 200 meters, these models are a great choice for wear on the beach, around the pool, or other locations where water is present.

Introducing G-SQUAD, the new sports watch from the BABY-G lineup of casual watches for the active woman.
G-SQUAD timepieces are designed and engineered to help support daily workouts and training, while also providing plenty of athleisure feminine fashionability. A selection of attractive all black, navy blue, all white, beige, and lavender matte colors combine with brilliant pink gold hour markers for attractive styling. And the thin case of these models is just the thing for wear during exercise. Other features include an Auto Double LED Light to facilitate workouts in areas where lighting is dim.
Daily health and fitness support functions include a 3-axis accelerometer that keeps track of your step count, a programmable timer that lets you create up to 20 combinations of five timers each, memory for up to 200 lap records, a step reminder feature that alerts you when your step count over a specific period is too low, and more. These models also are the first in the BABY-G lineup to support Bluetooth? phone linking with the BABY-G Connected smartphone app, for simplified management of daily activity logs and configuration of exercise settings. Supported phone-based operations include configuration of settings for calorie calculations, and step targets, creation of programmable timer combinations for interval training and other applications, a step count log with five exercise intensity levels, simplified management of daily activity logs, batch viewing of calendar data, and more. Phone linking also enables auto time adjustment and other timekeeping operations.
Outstanding function packed into stylish designs makes these new BABY-G G-SQUAD models the perfect choice for women who wish to make health management and fitness an integral part of their daily lives.