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Introducing the latest additions to the G-SHOCK S series G-SQUAD* lineup of sports watches that are designed and engineered to make daily training more fun and effective.
The size of the new GMA-B800 is approximately 3 mm smaller than the case of the popular G-SHOCK GBA-800, which makes it the perfect choice for those with smaller wrists and those who prefer a more compact watch. This model can also be combined with the GBA-800 as a his-and-hers pair.
The colors of these new models include basic black or white accented with popular rose gold highlights, which are hues that go well with everyday fashions, and gray or yellow, both of which look great with training wear. The watch can Bluetooth? link with a smartphone, which makes sports activities even more fun, while the G-SHOCK Connected phone app provides access to a number of functions that support workouts. Daily health and fitness support functions include a 3-axis accelerometer that keeps track of step counts, a timer that lets you create up to 20 combinations of five timers each, memory for up to 200 lap records, and more. G-SHOCK Connected also makes it possible to maintain step count logs with five exercise intensity levels, calculate the calories you burn, specify a daily step target, create timer combinations and send them to the watch, store stopwatch measurement data, view data, and more. All of this combines to help you plan and record your workouts, making them more effective and enjoyable.
Other features include app-based auto time setting correction and more for more efficient timekeeping, and an Auto Double LED Light that facilitates workouts in areas where lighting is dim.

Introducing a collection of new G-SHOCK models whose 35mm diameter faces and large cases give them a look of power and strength.
Dial rings and raised hour markers create three-dimensional depth that gives the face plenty of character.
The popular G-SHOCK three-dial face design incorporates one analog dial in the center, with digital dials on either side.
These watches are designed and engineered to deliver outstanding shock resistance and water resistance, as well as anti-magnetism.
Over-sized buttons come with a checkered anti-slip surface to make operations fast and sure.
1/1000-second stopwatch, velocity indicator, World Time, 5 alarms and much more provides these models with unmatched function and performance.

G-SQUAD
G-SHOCK, the watch brand that is always finding ways to blend diverse world culture into fashionable street scene timepieces, announces new GBA-800 urban sports themed models for athleisure wear.
The watch itself and its Bluetooth® communication capabilities are designed and engineered to make sports activities even more fun. Linking with the G-SHOCK Connected phone app provides access to a number of functions to support your workouts. Daily health and fitness support functions include a 3-axis accelerometer that keeps track of your step count, a Countdown-Timer that lets you create up to 20 timer combinations of five timers each, memory for up to 200 lap records, and more.