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Carbon Core Guard structure
From G-SHOCK, the watch brand that is constantly setting new standards for unmatched timekeeping toughness, comes a new series of GA-2000 timepieces that are destined to become the next-generation standard of the G-SHOCK world.
The three models of the GA-2000 lineup were designed with a utilitarian flair.
A multidimensional face, a big front button, and other design elements create a powerful and tough design.

• Super Illuminator (double) illuminates the face and digital displays

From G-SHOCK, the watch brand that is always finding ways to incorporate world culture icons into exciting new designs, comes a selection of new street fashion models with gold and rose gold color accents. Base model is the iconic front button GA-710. The shiny stainless steel front buttons of these models create a look that is distinctive and accessory-like. Basic matte black coloring is offset by the gold accents of the buckles, hour markers, hour and minute hands, dials, and bezel lettering to add a distinctive touch of brilliant elegance.

• Stopwatch with Target Time alarm
• Hand shift feature
• Super Illuminator

G-SQUAD
G-SHOCK, the watch brand that is always finding ways to blend diverse world culture into fashionable street scene timepieces, announces new GBA-800 urban sports themed models for athleisure wear.
The watch itself and its Bluetooth® communication capabilities are designed and engineered to make sports activities even more fun. Linking with the G-SHOCK Connected phone app provides access to a number of functions to support your workouts. Daily health and fitness support functions include a 3-axis accelerometer that keeps track of your step count, a Countdown-Timer that lets you create up to 20 timer combinations of five timers each, memory for up to 200 lap records, and more.

G-SHOCK is the watch brand that is always finding ways to incorporate world culture icons into exciting new designs, and these new models are themed on the camouflage patterns that are very much a part of today’s fashions. The base model is the GA-700, whose main feature is its iconic front button. The band is decorated with an authentic camouflage pattern, and the surfaces of the cases and bands are printed using technology that makes it possible to show more printed surfaces than normal, allowing a total of four colors, in addition to the base resin color. The models of this lineup come in one of three standard colors: navy blue, khaki, and gray. Realistic camouflage patterns add a subdued touch to the GA-700 for a truly modern design.

• Stopwatch with Target Time alarm
• Hand shift feature
• Super Illuminator

From super-tough G-SHOCK comes a new collection of GA-400 with a large rotary switch for intuitive operation.
Basic G-SHOCK black is accented in gold to create a HIP-HOP artist or B-BOY fashion item motif. Black with gold, which are employed in a large number of accessories, is used on the case, band, and face, for a boldly cool design.

• ISO764 class magnetic resistance
• Rotary switch