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Introducing new color variations to the lineup of slim G-STEEL GST-B400 models with new, improved designs made possible by a thin module and carbon core guard structure. There is a standard model in this lineup, the GST-B400 with silver color face and resin band.
The GST-B400 is made possible by even further miniaturization of its parts and thinning of its modules without sacrificing any Bluetooth or solar function. Power consumption has also been significantly reduced.
In addition, the carbon core guard structure of this model helps to make it the thinnest of the G-STEEL Series (as of Apr 2021) while maintaining a high level of impact resistance. The thickness from the back cover to the bezel top is only 12.9 mm, which is more than one millimeter less than the GST-B100 model.
In terms of design, the number of button guards has been reduced as much as possible, enabling the use of large stainless steel buttons that are slim yet easy to operate.
The top bezel has been given five different finishes, while the middle bezel has been given four different finishes, which creates an elegant effect and changes the appearance of the texture of the metal depending on the viewing angle.

Introducing the latest additions to the G-SHOCK S series G-SQUAD* lineup of sports watches that are designed and engineered to make daily training more fun and effective.
The size of the new GMA-B800 is approximately 3 mm smaller than the case of the popular G-SHOCK GBA-800, which makes it the perfect choice for those with smaller wrists and those who prefer a more compact watch. This model can also be combined with the GBA-800 as a his-and-hers pair.
The colors of these new models include basic black or white accented with popular rose gold highlights, which are hues that go well with everyday fashions, and gray or yellow, both of which look great with training wear. The watch can Bluetooth? link with a smartphone, which makes sports activities even more fun, while the G-SHOCK Connected phone app provides access to a number of functions that support workouts. Daily health and fitness support functions include a 3-axis accelerometer that keeps track of step counts, a timer that lets you create up to 20 combinations of five timers each, memory for up to 200 lap records, and more. G-SHOCK Connected also makes it possible to maintain step count logs with five exercise intensity levels, calculate the calories you burn, specify a daily step target, create timer combinations and send them to the watch, store stopwatch measurement data, view data, and more. All of this combines to help you plan and record your workouts, making them more effective and enjoyable.
Other features include app-based auto time setting correction and more for more efficient timekeeping, and an Auto Double LED Light that facilitates workouts in areas where lighting is dim.

G-SHOCK, the watch that has been setting the standard for timekeeping toughness since 1983, announces a new collection of analog-digital combination models based on the popular GA Series, but with new face and hand designs.
These new models inherit the big-case designs from the classic GA-100. A motif that resembles a 90’s stereo component device or portable music player is updated to a modern refined look while maintaining G-SHOCK level toughness.
1/1000-second stopwatch
Speed measurement
ISO 764 class magnetic resistant

From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, comes the new GA-700 analog/digital combination model.
Multi-dimensional hour and minute hands look as if they were carved out of a piece of metal for a powerful and bold design. The new form of these watches not only improves reading, it also projects a feeling of toughness.
A front button at 6 o’clock adds to the dynamic, leading-edge styling. The three color schemes of these models were carefully selected to reflect the brand concept. Black-and-red, black, and red capture the spirit of toughness these models are designed to represent.
All the practicality of the analog-digital format, high-brightness LED illumination, a hand shift function and much more all add up to the best in timekeeping convenience.
A 3D face combining with a distinctively tough design makes the new GA-700 models look dynamic and tough.